Motion Graphics & Compositing - Project 2

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 Project 2 - Channel Bumper



Reflection

This project required us to make a channel bumper for a product or a brand. So going into it I decided to make one for my band since its my own product giving me full flexibility and knowledge to work on it. My band Zennia being a metal band, I decided to make a intro clip for future vids, announcements etc. I made the bumper around our logo which was designed by Zakwaan Asim. I included elements from our logo like the color scheme and the logo shield. I also based the clip on our first single HEPARA which we produced for a competition. So the reason we went with fire is that I felt it captures the aggression in the metal genre so it felt fitting. But since our genre is new age metalcore/experimental I did not use real flames as real flames are mostly associated with the 80's thrash metal scene. This brings up the argument of why use flames at all if it is misleading in that direction. This is because HEPARA was made for a metal competition and we kept a lot of early metal/metalcore influence in it as our aim was to please the wide fanbase of metal lovers, not just a specific genre. We kept in some elements of our own which can be noticed throughout but the overall feel of the song is more classic metalcore. This has been a great learning experience for in After Effects and brand design as it has given me a good idea of how to proceed to create similar material like this for my band. Like song teasers, visualizers, lyric videos, etc.


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