Advanced Typography - Project 2 (Final)

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 28 October 2020  - 18 November 2020 (Week 10 - Week 13)

Mohamed Shaayif Shakir (0332075)

Advanced Typography

Final Project


Instructions



Final Project

We have to create a Typeface for a brand, product etc. I has to serve as a solution to a problem we see in the chosen subject. I chose to make a type face for Sony as Sony has been using the same logo with an old font for a long time and they tend to use many different typefaces throughout their massive line of tech products.

Figure 1.00: Sony logo on speaker

Figure 1.01 : Sony product
Figure 1.02 : Sony PlayStation 3 font


Figure 1.03 : One of the recent PlayStation Fonts

Figure 1.04 : Sony PlayStation 4

Figure 1.05: Sony main logo history

I Intend to use the Sony Vaio logo and The PlayStation 5's design as inspiration for my font. I will also keep in mind that it needs to be a font that can be used across all Sony products.


Figure 1.06 : Sony VAIO logo

Figure 1.07 : Sony PlayStation 5

Figure 1.08 : First draft for font

Figure 1.09 : Second draft with numbers

The numbers are less rounded because Sony uses numbers to signify their PlayStation generations.

Figure 1.10 - Adjusting Kerning in Fontlab

Figure 1.11 - All letters in Fontlab

Figure 1.12 - Sony Logo

Figure 1.13 - PlayStation logo

Figure 1.14 - PS5 logo


Figure 1.15 - Sony VAIO

Figure 1.16 - Sony Alpha
Figure 1.17 - Sony

Figure 1.18 - PlayStation

Figure 1.19 - PS5

Figure 1.20 - Sony Alpha


I did some mockups of sony products with new logos as the collateral for this project. The weight of the logos are increased because the lecturer mentioned that it lacked weight.

Figure 1.21 - Sony Vaio laptop design

Figure 1.22 - Sony Alpha Camera



Figure 1.23 - Sony Ps5



Figure 1.24 - Sony PS5 box

Figure 1.25 - Poster design for PS5 reveal

Figure 1.26 - PDF of font


Feedback

Week 10

Specific: No specific Feedback
General: Try to finalize decision for final project and get started with designing the font ASAP.

Week 11

General : absent
Specific : font lacks weight, make adjustments to weight

Week 12

Specific - no specific feedback
General : Finish collateral by next week

Week 13

Specific - no specific feedback
General : Make the typeface standout in the collateral
 

Reflection

Week 10

Experience : Mostly a feedback session, although it was very short.
Observation : A lot of students are doing multiscript fonts.
Findings : Need to refine the font some more.

Week 11

absent

Week 12

Experience : Feedback for final products
Observation : most students are almost done with the fonts
Findings : We have to finish collateral for next week

Week 13

Experience : Feedback for final products
Observation : Students have done a lot of designs for collateral
Findings : Finish E portfolio for next week, along with final compilation

Further Reading

https://logos-world.net/sony-logo-history/?__cf_chl_jschl_tk__=8e03706883b85f82418424b847f5f3116631397f-1604138389-0-Ae_-KW8sKpRGo_N1J7_iHKJCCEHxIwFD9kSdIbyxKIeC_kS8OwBKWRhteTwhg-NstIVwqEp6JZ5l35G8R_kEONf_Rbk1XQDVhpUcu1317EMNq39CpkyxljnwqjHzIcAC-kOISTmNI88jkthukupaN8U0g6m0ZDJkXBOMyFuP2vECZOl3Sf83tg32-xzBcTGvOug7iXeBcFO2Hos0lFygHoPHiRd0ncv7oDNtzy59_gBlSHPqGDiUSfwNWvZXiCijUe4ijcr6l5COh38miyV0IpAwFZxeyaPCzfsXXjpVaHpIHtpSE6sObCqoh3E1_CNpK9_wR3e_yEpYH2w5yrTDrzMl2UI6FuHLLttSbwmcglW2

I did some research on the history of Sony logo designs.

Figure 10 - Screenshot of website




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